![]() ![]() Women’s activists, such as Gloria Steinem, wore the miniskirt to symbolise femininity and a rejection of tradition while they were marching and protesting for the Women’s Liberation Movement. It became a symbol of a feminist movement that was campaigning for reproductive rights, equal pay, better opportunities, and improved childcare. The miniskirt emerged in the 1960s as a rejection of the modest, more reserved styles of the 1950s. Whether or not she actually created it is up for debate (André Courrèges is usually credited as the first designer), but she certainly made it the absolute fashion staple it is today. It became a symbol of a feminist movement that was campaigning for reproductive rights, equal pay, better opportunities and improved childcareįor most people in Britain, Quant’s name is synonymous with the miniskirt – a name coined by Quant herself after another iconic 60s symbol – the Mini. With their large disposable income, these young women became the target market for a whole new type of fashion driven by none other than Mary Quant. Young women aged between 16-25 were entering the workforce in droves, and suddenly a brand-new social group began to emerge. The Age of Austerity was over, rationing finally ended, living standards were improving, and drab post-war Britain was finally beginning to see a bit of colour. But then came the 1960s – an era of dynamic social change. The prescriptive route of fashion emulated the gender roles of the time – women should marry and be a good housewife, or get a respectable job in an appropriate profession like teaching or nursing. ![]() There was no experimenting with personal style or exploring their adolescent identities. ![]() Until the 1950s, girls dressed like children until they started dressing like their mothers. ![]()
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